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5 Ways to Use User-Generated Content to Boost Your E-commerce Brand

In a crowded market, it can seem harder than ever to grab your customers’ fleeting attention. Why would they pay attention to you when there are thousands of Instagram stories, Facebook photos, and YouTube videos to see? Luckily, most everyone enjoys talking about themselves. That’s why user-generated content (UGC) is so powerful. Fully 82% of …

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Trump’s staffers reportedly pepper his tweets with grammatical errors

Trump’s tweets are sometimes written by staffers — not that you can tell.Image: Jaap Arriens/NurPhoto via Getty Images By Johnny Lieu2018-05-22 07:51:40 UTC It’s been long suspected that Trump doesn’t write all his tweets. Some are penned by White House staffers, and according to a Boston Globe report, these tweets are composed with grammatical errors …

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From being too broad to being too lazy: three common PPC fails 

PPC and search marketing are both vital to a company’s success. So, it’s amazing to see the mistakes that so many brands still make today. AdWords has added tools like upgraded URLs to make it a little easier to manage campaigns. But glaring errors still happen – and frequently. While these mistakes can seem small …

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Facebook rolls out new Group features & launches pilot support program for admins

Facebook has rolled out a number of new features for Group admins designed to help keep groups safe and make it easier for admins to manage their online communities. It also launched a pilot support program where Group admins can report issues, or ask a question, and get a response by the next day. (The …

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Pete Souza is releasing an entire book of nothing but Trump shade

Pete Souza: Former White House photographer, current shade thrower.Image: JOHN MACDOUGALL/AFP/Getty Images By Nicole Gallucci2018-05-23 15:51:53 UTC Pete Souza has mastered the art of throwing shade, and he’s turned his talent into another book deal. After Donald Trump took office, the former White House photographer transformed his Instagram account into a beautiful reminder of the …

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How to get the most out of your purchase of ads on Amazon

Forty percent of Amazon shoppers never scroll past the first page, according to a 2018 Feedvisor study. That’s why, with millions upon millions of products on Amazon, brands are increasingly turning to Amazon Marketing Services (AMS) like Headline Search Ads and Sponsored Products as a way to jump-start performance on the retail site. As a …

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Zuckerberg’s hearing didn’t give members of EU Parliament any answers

Mark Zuckerberg appeared before Members of the European Parliament (MEPs) on May 22nd to discuss data protection. The hearing’s format had all the EU lawmakers asking him questions for about an hour straight, leaving Mark Zuckerberg with only a few minutes to answer all of them. This allowed him to pick the topics he wanted …

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Marketing Day: Quora’s native image ads, DAA’s ‘PoliticalAd’ icon & the story of data

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed …

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